Why Advertise in EQUALITY MAGAZINES

The future workforce will soon be only 15% white male, the remaining 85% will be women and minorities. Companies know they must attract and retain employees from diverse communities. By creating an inclusive workplace, a company will be more effective in serving a diverse clientele, which will result in profits.

Our publications serve the Black, Hispanic/Latino, Asian, Native American communities, in addition to military veterans and women.

According to the Society for Human Resource Management (SHRM):

• Minorities are the majority in six out of the eight largest metropolitan areas of the U.S.
• The combined African American, Hispanic American and Asian American buying power is more than $750 billion dollars
• Women are the primary investors in more than half of U.S. households

Whether a company is actively recruiting or not, they need to attract future employees from diverse populations by promoting their image and professing their continued commitment to diversity.

Advantages of advertising in EQUALITY MAGAZINES Publications:

1. Targeted circulation includes: colleges and universities, tech and trade schools, equal opportunity organizations, government facilities, career placement services, community centers and organizations.

Future employees are reading our magazines because they are readily available online nationwide. Many times students make career decisions based on advertising dollars. If a company doesn’t actively promote itself, it will not be considered to be a progressive, high-growth company, which will eliminate it as a viable employer to the best and the brightest.

Our online magazines provide a strong diverse, informal recruitment network. Our publications help companies to establish their image on college campuses with diverse student bodies, which will cultivate talent for their future talent pool.

Readership demographics:
• Managers and executives
• Professionals
• College students and graduates
• Higher education career offices
• Communications and public relations
• General recruitment personnel

2. Editorial content: Every publication is dedicated to current issues and concerns of diverse populations. All issues are approached from a positive point of view. Unlike the general media, EM prefers to focus on alternatives and solutions, instead of accentuating the problems.

3. Positive impact: When a company advertises with EQUALITY MAGAZINES, they can be assured that their ad will be seen alongside business-related stories that inform and inspire. Our online magazines have a long-shelf life; they are seen again and again by hundreds of potential employees.

EQUALITY MAGAZINES also believes that readers and advertisers alike will gain a better awareness regarding issues of diversity, which will help to expand the capacity to influence and achieve social change.

4. Retention: A company’s best sales people are their employees. Employees work harder and generate more positive word-of-mouth, when associated with a strong advertiser.

Every company needs to take the following issues into consideration:

• How many languages represent your client-base?
• What are the costs of employee turnover?
• How much of the company’s annual budget is spent on recruitment?
• How much have discrimination or harassment lawsuits—both legal fees and settlements—cost the company in the past year?
• Have you made your policies and benefits attractive to potential diverse recruits?
• Is diversity reflected in your procurement policies and among your suppliers?

5. Our in-house design professionals create ad-house quality artwork that will compliment the company’s image, develop a clear identity, and promote its commitment to diversity in the workplace. Image advertising has the ability to energize, educate and motivate people, taking a company’s message further into the community.

	WHY CORPORATE AMERICA SHOULD ADVERTISE IN EQUALITY MAGAZINES PUBLICATIONS
		The future workforce will soon be only 15% white male, the remaining 85% will be women and minorities. Companies know they must attract and retain employees from diverse communities. By creating an inclusive workplace, a company will be more effective in serving a diverse clientele, which will result in profits. Our publications serve the Black, Hispanic/Latino, Asian, Native American communities, in addition to military veterans and women. According to the Society for Human Resource Management (SHRM): • Minorities are the majority in six out of the eight largest metropolitan areas of the U.S. • The combined African American, Hispanic American and Asian American buying power is more than $750 billion dollars • Women are the primary investors in more than half of U.S. households Whether a company is actively recruiting or not, they need to attract future employees from diverse populations by promoting their image and professing their continued commitment to diversity. Advantages of advertising in EQUALITY MAGAZINES Publications: 1. Targeted circulation includes: colleges and universities, tech and trade schools, equal opportunity organizations, government facilities, career placement services, community centers and organizations. Future employees are reading our magazines because they are readily available online nationwide. Many times students make career decisions based on advertising dollars. If a company doesn’t actively promote itself, it will not be considered to be a progressive, high-growth company, which will eliminate it as a viable employer to the best and the brightest. Our online magazines provide a strong diverse, informal recruitment network. Our publications help companies to establish their image on college campuses with diverse student bodies, which will cultivate talent for their future talent pool. Readership demographics: • Managers and executives • Professionals • College students and graduates • Higher education career offices • Communications and public relations • General recruitment personnel 2. Editorial content: Every publication is dedicated to current issues and concerns of diverse populations. All issues are approached from a positive point of view. Unlike the general media, EM prefers to focus on alternatives and solutions, instead of accentuating the problems. 3. Positive impact: When a company advertises with EQUALITY MAGAZINES, they can be assured that their ad will be seen alongside business-related stories that inform and inspire. Our online magazines have a long-shelf life; they are seen again and again by hundreds of potential employees. EQUALITY MAGAZINES also believes that readers and advertisers alike will gain a better awareness regarding issues of diversity, which will help to expand the capacity to influence and achieve social change. 4. Retention: A company’s best sales people are their employees. Employees work harder and generate more positive word-of-mouth, when associated with a strong advertiser. Every company needs to take the following issues into consideration: • How many languages represent your client-base? • What are the costs of employee turnover? • How much of the company’s annual budget is spent on recruitment? • How much have discrimination or harassment lawsuits—both legal fees and settlements—cost the company in the past year? • Have you made your policies and benefits attractive to potential diverse recruits? • Is diversity reflected in your procurement policies and among your suppliers? 5. Our in-house design professionals create ad-house quality artwork that will compliment the company’s image, develop a clear identity, and promote its commitment to diversity in the workplace. Image advertising has the ability to energize, educate and motivate people, taking a company’s message further into the community.