HOME WEBSITES/MAGAZINES DIVERSITY RECRUITMENT EEOC COMPLIANCE MEDIA KIT CONTACT EQUALITY MAGAZINE PUBLISHING Equality Magazine Publishing (EM Publishing) assists Companies, organizations and government agencies in meeting the demands of recruiting diverse job candidates while minimizing the expense associated with high-dollar minority, women and veteran employment outreach campaigns. For well over a decade, our online, interactive media products have been successfully used by small businesses to Fortune 500, multi-national corporations. Our focus is on delivering a cost-effective vehicle for connecting under-represented minority communities to employers seeking to recruit diverse candidates. We accomplish these goals for our clients by way of our Interactive Websites and digital Diversity Career Magazines. Print advertising in newspapers and trade and professional society publications have long been the primary method of communicating an employer's need for diverse candidates. However, in the last decade, the number of jobseekers using print media to search for and find job openings with companies that actively pursue minority candidates has been on a steady decline. More often, minorities seeking career positions have turned to the internet as their primary job search tool. Not only do they look for open positions, they also utilize the internet to form an opinion as to whether a prospective employer is actually interested in and pursues and cultivates a diverse workforce. Studies have shown that those Companies that are perceived as being proactive and supportive of diversity and inclusion are the same companies that attract and retain the most qualified minority candidates. By dedicating a portion of your diversity recruitment budget to online diversity advertising – for job openings, corporate image or simply branding as a good corporate citizen – your company can position itself as one of the "leaders in diversity and inclusion." Create an environment and corporate culture that encourages minorities to apply for career postions with your company, and they will come. EM Publishing can tailor a specific online diversity advertising package that fits within the tightest budget constraints but still provides a sound return on investment. For more information on how we can help you, contact an account representative today. DID YOU KNOW? Minorities, including African Americans and Hispanics, accounted for nearly $1.5 trillion in consumer spending in the United States in 2008 – spending the lion's share with companies they perceive to be "diverse and inclusive." Minority markets are forecasted to increase as much as 2.5 times the rate at which non-minority markets will grow over the next decade. Diverse workforces are the most effective way to gain market share. Those Companies that mirror the diversity of the markets they serve are twice as likely to increase sales as those that do not. Diverse work teams are actually more adept at problem solving and crisis handling than homogenous teams. Diversity also leads to greater creativity and innovation. Mainstream advertising does not have a significant impact on diverse populations. Whether it's product advertising or recruitment advertising, stepping outside the box and actively advertising in media that is "niche" oriented is two to three times as effective in garnering a positive image and brand loyalty. Companies with diverse workforces have a lower loss of talent and greater employee retention. Stockholders are now demanding that an effective diversity program must be a component in a Company's strategy – funds that only invest in Companies that have active diversity and inclusion outreach are increasing in number every year. Diversity programs and efforts attract favorable press coverage bolstering existing PR campaigns.
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